From December 1st to 3rd, the 2026 Marketing Conference of Kaishan Holding Group Co., Ltd. was held at Guangdong Zhengli Precision Machinery Co., Ltd. (Zhengli Precision Machinery), a member company of the group located in Ronggui Town, Shunde District, Guangdong Province. More than 600 dealer partners from all over the country and neighboring countries attended the conference.
This meeting was held against the backdrop of a sluggish domestic market, intensified competition, severe internal competition, and the company’s counter-trend growth. On the afternoon of December 1st, Chairman Cao Kejian delivered a keynote speech, calling on all attendees to “focus on the high-end market and go all out to expand market share.”
Chairman Cao systematically elaborated on Kaishan’s development and competitive strategies, explaining the company’s development philosophy, competitive strategies, and corresponding behavioral logic and methodology, all centered around the core content of Kaishan’s corporate culture. He emphasized that, after several years of effort, Kaishan has built a differentiated competitive advantage, a leading overall cost advantage, and continuously enhanced its global brand image. These three advantages are becoming increasingly prominent, laying a solid foundation for the company to further consolidate its leading position in the next stage.
Chairman Cao expressed his special gratitude to the distributors for their strong support during the market downturn. He used data to support his point—from January to October this year, the company’s sales of two-stage compressors reached approximately 4,000 units, of which nearly 2,000 were high-power units of 160kW and above. Even more impressively, sales of high-power units of 160kW and above increased by a remarkable 40% year-on-year. Furthermore, from January to October, sales of high-end products accounted for nearly 50% of Kaishan Heavy Industry’s total sales. Chairman Cao emphasized that manufacturers and distributors should continue to collaborate, focusing on high-end products, and jointly promote the further expansion of sales of Kaishan’s oil-free products, ultra-high-efficiency air compressor series, fluid machinery products, as well as high-end products such as heat pumps, gas compressors, steam compressors, expansion generators, large drilling equipment, intelligent rock drilling robots, and fully hydraulic series.
At the same time, the company should leverage its pricing strategy to further expand its market share beyond the high-end market.
General Manager Dr. Tang Yan delivered a keynote report entitled “Higher Efficiency, Better Cost-Effectiveness, Enhanced Reliability, and Wider Application,” introducing the company’s inventions in the two major technological fields of oil-injected screw compressors and dry oil-free screw compressors by 2025. These achievements have significantly improved the energy efficiency of screw air compressors, enhanced product reliability, and built a solid technological moat for the company to compete in the market with differentiated advantages. Chairman Cao’s strategic blueprint and the technological advantages created by General Manager Tang and his technical team resonate and complement each other, which will undoubtedly help the company achieve a higher level of development.
At the annual awards ceremony held during the conference, Shaanxi Kaishan Mechanical & Electrical Equipment Co., Ltd. stood out from numerous excellent distributors and won the **”Outstanding Distributor”** award, thanks to its outstanding market performance, professional service capabilities, and solid customer base. This honor not only fully affirms Shaanxi Kaishan Mechanical & Electrical Equipment Co., Ltd.’s work over the past year but also signifies that its market position in Northwest China has been further consolidated and enhanced.
In 2025, amidst a complex and volatile global economic landscape and intensified domestic market competition, Shaanxi Kaishan Mechanical & Electrical Equipment Co., Ltd. closely followed Kaishan Group’s strategic policy of “focusing on high-end products,” concentrating on promoting high-end and differentiated product lines such as ultra-high-efficiency air compressors and oil-free compressors.
Adhering to the philosophy of “creating value for customers,” the company team continuously improved its sales service quality and technical support, effectively capturing market demands and successfully achieving growth against the trend. Its outstanding contributions to large-scale projects and the transformation of high-energy-consuming industries played a crucial role in helping Kaishan Group expand its market share and establish its brand reputation in Northwest China.
At the award ceremony, a representative of Shaanxi Kaishan Mechanical & Electrical Equipment Co., Ltd. stated: “This honor belongs to the joint efforts and hard work of all team members, and is inseparable from the strong support of Kaishan Group in technology, products, and strategy. In the future, we will continue to deepen our strategic cooperation with the Group, thoroughly implement Chairman Cao Kejian’s strategic spirit of ‘focusing on high-end products,’ and strive to provide more efficient and reliable Kaishan solutions for industrial energy conservation and green development in Northwest China.”
This marketing conference represents a significant strategic deployment for the Kaishan Group during a crucial market period. Chairman Cao Kejian’s keynote speech and General Manager Dr. Tang Yan’s special report systematically explained how Kaishan continuously consolidates its leading position in the industry by building three key advantages: differentiated competitive advantages, overall cost leadership, and enhanced global brand image.
Shaanxi Kaishan Mechanical & Electrical Equipment Co., Ltd. will take this award as an opportunity to continue playing an exemplary role as an outstanding distributor, deeply implement the Group’s strategy, continuously focus on high-end, high-efficiency products, and work hand in hand with the Kaishan Group to jointly create a new market landscape.
Post time: Dec-10-2025
